Work with Me

Fractional Head of Content

Are your marketing needs growing but the business is not quite ready to support a full time leader to organize the team and streamline strategy? Perhaps a Fractional leadership role is perfect for your organization. As a Fractional Head of Content I provide services on retainer help lead the marketing and content team to get things on track. Some of the areas I can assist with:

  • Develop a content strategy where one may not currently exist
  • Organize the marketing and content team to be more efficient & deduct gaps in human resource needs
  • Mentor and train markeing/content team members
  • Help integrate AI into workflows for efficiency, while also focusing on governance
  • Assess technology needs for marketing and content that can drive the ability to get more done with less

Let’s talk to find out your top challenges and how a Fractional leader can help you achieve your goals.

Content Strategy & Operations

Content Strategy

Developing a solid content strategy requires a proper strategic mindset. This mindset must be able to see from the top down while also understanding all of the connecting tissue across critical stakeholders. Strategy is my superpower, and I thrive helping organizations ensure content creation aligns with the overall business objectives.

Content Operations

The operations arm of content includes all of your processes and workflows for content ideation, creation, distribution and promotion. Strategy and Operations will definitely overlap and often need to be worked on together.

Speaking & Training

Pamela’s speaking topics focus on marketing team leadership, navigating change management, and improving processes and workflow.

Hire Pamela as a presentation speaker for your next event or bring her in to train your team with one of her workshops. In-person and virtual options are available.

Streamlined Operations for Better Content Strategy

Build a streamlined department that creates content your ideal customer actually wants to consume. With my 15+ years of industry experience, I’ll help transform your efforts to see real results.